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Young people view an estimated 10,000 violent acts each year. A 1999
National Television Violence Study examined nearly 10,000 hours of
television programming over a three-year period and found that 51 percent
contained violence, with children's programming being the most violent. Each year, teenagers view nearly 15,000 sexual references, innuendoes, and jokes of which less than 70 will deal with abstinence, birth control, sexually- transmitted diseases, or pregnancy. The so-called family hour of prime time television (8 to 9 pm) contain eight sexual incidents per hour, more than four times as much as in 1976. Alcohol, tobacco, or illicit drugs are present in 70 percent of prime time network dramatic programs, 38 out of 40 top grossing movies, and half of all music videos. For every "just say no" or "know when to say when" public service announcements, teens will view 25 to 50 beer and wine advertisements.
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